| Degree Title: |
| Qualification Awarded: Degree |
Level of qualification: First Cycle |
| Specific admission requirements -- |
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| Specific arrangements for recognition of prior learning |
| Qualification requirements and regulations
Access to official degree programme will require to have a high
school diploma or equivalent and to pass corresponding examinations
according to article 42 of the Organic Law of Universities 6/2001,
modified by the Law dated April 12th 4/2007, without prejudice for
other access mechanisms foreseen by current regulations. |
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Profile of the programme
This programme is aimed at training professionals capable of
tackling the diverse areas of publicity and public relations as well as
account managing and corporate communications. |
Learning outcomes:
The students will combine diverse interdisciplinary theories about
communicatoin and persuation with technical and professional skills
about business, consumption and marketing.
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| Occupational profiles of graduate: The
graduates can carry out several functions such as creation, production,
research, managing, marketing and corporate imaging both in the private
and public sector. They are also especially prepared to work in the
realm of interactive on-line publicity. |
| Access to further studies: The students will have access to all postgrauate studies. |
Course structure diagram with credits |
| Examination regulations, assessment and training: |
Graduation Requirements |
| Mode of study: Full time |
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Programme Director |